OCTOBER 20258IN MY OPINIONFROM HANDSON OPERATIONS TO STRATEGIC PRICING AND GROWTHBY BETSY SEILER, DIRECTOR, MENU OPERATIONS AND PRICING, JACK IN THE BOXBuilding a Holistic View Through Operational ExperienceMy first jobs were in retail operations, and I worked my way through college, earning both my bachelor's and master's degrees along the way. I've always had a passion for understanding the big picture when it comes to business. At Lowe's Home Improvement, I managed everything from Delivery to Cabinet and Appliance Sales to Customer Service. That operational foundation gave me a real love for business and strategy, because I naturally gravitate toward looking at things from a wide, holistic lens.When I moved into QSR, I started in warehouse operations, building a fulfillment center from the ground up. I never expected that path to lead me into pricing, but in hindsight, it makes sense. Pricing touches every part of the business -- supply chain, finance, operations and ultimately the customer experience.Navigating Pricing Challenges in a Complex Business EnvironmentThe biggest challenge since 2020 has been the volatility of the external environment. It's tough to keep the long-term vision in mind while responding to the daily chaos we're all operating in.Betsy Seiler is the Director of Menu Operations and Pricing at Jack in the Box, where she combines strategy and creativity to shape menu strategy and pricing decisions. With a background in retail and fast food, including Whataburger, she brings hands-on experience and a passion for leading teams while driving innovation in the guest experience.Betsy Seiler
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