SEPTEMBER 20238New regulations, food safety events, technologies, and other happenings continue to shape the way food businesses operate and the impact that food has on the lives of consumers. Furthermore, the diffusion of online fake news about food and food safety is becoming increasingly fast-paced and widespread, making it more difficult for the public to recognize reliable information and deploying negative media trends. We need a collective voice in the food industry to engage with followers on social media to provide information about food safety and answer pertinent questions that follow. This builds trust and ultimately promotes safe food handling and practices.This also help to ensure that only credible information is provided to consumers.Misinformation about food processing and handling practices harms consumption patterns and creates anxiety among consumers. Fake news and rumors have a particularly negative impact and BY ADENIYI A ODUGBEMI, PHD, GLOBAL DIRECTOR OF FOOD SAFETY, ADMFOOD SAFETY IN THE NEWS: FIGHTING THE SOCIAL MEDIA WARIN MY OPINIONWHAT ROLE DOES SOCIAL MEDIA PLAY IN FOOD SAFETY AND PUBLIC INFORMATION?
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