JAN - FEB 20268 CANADACANADAIN MY OPINIONBY JESSICA ZUCKER, VP OF MARKETING INNOVATIONS AND STRATEGY, EUREST USATHREE CORE STRATEGIES FOR ELEVATING FOOD SERVICESAs employer requirements for working in traditional office settings continue to evolve, one of the integral ingredients in the conversation of creating an attractive work environment is the role food plays. Research from Compass Group's E15 Group tells us that 96 percent of fully remote employees would be interested in coming into the workplace if offered amenities. On-site food and beverage was a top motivator, second only to flexible work hours. Our clients look to us to help navigate the landscape that will undoubtedly unfold further as emerging generations spur new norms.Ultimately, it comes down to one word: experience. There is always way more on the menu than a meal. In a visual, social media era, where people are eating with their eyes more than ever before and creating Instagrammable moments is a "must," food service operators have to prioritize the full guest experience just as much as the food quality. This includes providing variety, offering unique, niche products with a compelling story and immersing the guest in a culture or celebration through food. Here are three strategies that elevate the experience. The Great Expectation ShiftHybrid work has created an interesting dynamic, influencing how America's workforce works and their eating habits. Consider your habits at home. More than half of Americans follow a diet or eating pattern. Are you prone to eating healthier at home or snacking on lighter bites throughout the day? When looking for quick or global cuisine, do you turn to a food delivery service? When you are tired of eating at home, do you look for something new and different?Variety, convenience, healthy food options and desirable snack options are all showing up in the feedback Eurest USA receives from its Fortune 500 clients and guests.At all points of the day--breakfast, lunch or snack time--lighter fare and smaller bites are countering the traditional full meal. Diversifying the options is driving interest. We have seen strong traction in our marketplaces by introducing more snack options for various points of the day. Java RulesCoffee bars are a focal point in Eurest USA's food service operations. Just
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