BeCurious PR

“The important thing is not to stop questioning. Curiosity has its own reason for existing.” –Albert Einstein

Curiosity is the key to telling a great story. “Why”, “so what”, “wouldn’t it be great if” and “why not” are some of the questions, that BeCurious PR, a boutique public relations firm, uses to create buzz worthy PR strategies to help food, beverage and wellness clients build awareness and fuel their retail expansion.

“We work with our clients to build the PR foundation that will help them get traction with media, influencers and retail partners across North America,” Natasha Compton, founder of BeCurious PR.

“Curiosity and a research-driven approach, allows BeCurious PR to identify the trends and topics that media are talking about right now. We work with our clients to crystalize their story and build a strategy that will insert their brand into the media narrative.”

The food and beverage markets are extremely competitive. Brands are vying for shelf space and finding new ways to connect and build loyalty with their customers. Companies in growth mode approach BeCurious PR when they want to build brand credibility with their customers and partners, help drive sales and further their retail expansion across North America.

The firm addresses these issues by building a PR Foundation strategy that starts with an in-depth media audit and storytelling session . Its seasoned professionals thoroughly assess the market and pinpoint the optimal positioning for clients and look at creative ways to share its clients story with the media, partners and influencers.

BeCurious PR can help brands at different stages of growth with its PR foundation services. For client’s that want the BeCurious PR team to build the strategy and activate it – the PR Foundation + Retainer model works best. For Founders, who want help building the strategy and want help coaching their internal team to lead their PR efforts – the PR Foundation + Toolkit is another affordable option. These services include media audits, storytelling sessions, PR strategy development, media relations pitching calendar, pitch angles, news pipeline and media lists and a PR results tracker.

BeCurious’ senior team engages in one-on-one sessions to develop effective strategies, working closely with clients to ensure their competitive edge.

One of the best examples that attest to BeCurious’s value is its collaboration with Libra, a B-Corp Certified non-alcoholic beverage company. BeCurious PR leveraged the sober curious movement, non-alcoholic sommeliers and celebrity brand ambassador Serena Ryder to tell Libra’s story with media. In three years, Libra has secured over 150+ media articles in Forbes, Chatelaine, Toronto Life, and the Globe and Mail and $3 million in equivalent ad value. The positive brand awareness has helped Libra expand outside of Atlantic Canada, securing listings with the LCBO, Costco in Atlantic Canada and Ottawa and Sobey’s.

Another client, Lucky Iron Fish, didn’t have a new product launch but wanted to maintain its brand awareness with media. BeCurious PR’s media audit revealed a growing vegan trend, which they used to craft a story with the help of third-party nutritionists and dieticians. This strategy led to national media coverage in Best Health, MSN and CTV Your Morning and reenergized brand awareness.

To ensure this success, BeCurious PR team members integrate themselves within clients’ leadership teams, working closely to develop and implement a PR foundation strategy. Guided by curiosity, communication, and connection, the firm is dedicated to uncovering solutions in collaboration with its clients. By employing its integrated marketing and communication strategy, BeCurious PR will continue to apply its industry experience and expertise for years to come.