Capra Foods

The principles of regenerative agriculture and gastronomic delight intertwine in Capra Foods. This Texas-based company has mastered the art of raising Dorper lambs, known for their milder, tender, and delicate texture and flavor while following regenerative and sustainable rearing practices.

“We responsibly raise Dorper lambs through cyclical grazing on open pastures and allow our consumers to trace their food’s origins. Our mission is to improve the world we inherited,” says Aaron Cook, Managing Partner of Capra Foods.

The uniqueness of Capraa Foods lies in its focus on the Dorper breed. As a meat breed, Dorper sheep do not require shearing, which reduces stress on the lambs. Besides, the absence of lanolin results in superior quality meat known for its superior taste.

Sustainability is a core area of focus for Capra Foods. Practices such as rotational grazing and pasture seeding reduce atmospheric carbon and enrich the soil, preserving and increasing the nutrient density of the plants. This supports diverse grazing seasons and fosters an underground microbial network for nutrient exchange and soil healing. Unlike monoculture pastures, this approach provides excellent grazing conditions for the animals.

Capra Foods invests in customer training throughout the partnership. This approach ensures that its partners are equipped with the knowledge and resources necessary to succeed in promoting and selling their products.

“We perform a lot of training for all our partners. By offering educational classes before introducing our products to new customers, we empower them with the knowledge and understanding needed to derive maximum value from our lamb offerings,” says Elizabeth Dressler, COO of Capra Foods.

With an astute belief in using every part of the animal and reducing waste, Capra Foods trains customers on different cuts and maximizes animal carcass use. The company goes a step ahead and assesses demographics, suggesting cost-effective cuts to retailers to expand customers’ choices and provide them with greater options.

Recognizing the value of exposure to attract new customers, Capra Foods sponsors cooking schools, introduces new recipes, and conducts demos for its new products.

Recently, Capra Foods unveiled its lamb tamale and pre-packaged grind, both available at a more affordable price. These offerings serve as an enticing getaway for customers to experience Capra Foods’ diverse range of cuts. The products are thoughtfully branded, conveying the company’s commitment to sustainable practices and regenerative aspects to its consumers.

The success of these products is a testament to the increasing popularity of lamb as a mainstream protein choice in the upcoming years, reflecting the growing awareness among people regarding their food.

The company implements marketing programs that involve in-store demonstrations to showcase the quality and flavor of Capra Foods’ lamb products. These demonstrations provide customers with a firsthand experience of the versatility of Capra Foods’ products through cooking demonstrations and tastings. By inspiring customers to explore new culinary possibilities with its lamb cuts, Capra Foods aims to create a stronger demand for lamb, overcoming the historical preference for beef and chicken.

Capra Foods values sustainability, and is passionate about supporting businesses that strive to make a positive difference. It actively supports initiatives that promote sustainability and responsible farming practices to align with customers’ values. The company assists with menu development, collaborates on promotional activities, and provides ongoing training and support to its customers. By partnering with like-minded organizations and initiatives, Capra Foods reinforces its commitment in making the planet a better place for future generations.

Continuing the legacy of Craig Jones, the founder, and a true Texas rancher, Capra Foods brings a sustainable feast to discerning palates, nurturing the environment and the taste buds.