A trusted referral is the new normal in the marketing mix, influencing consumers and creating brand affinity.
A canned fruit and vegetable brand sought to leverage referrals through influencer marketing to overcome the tarnished reputation of canned products among its Canadian clients. The brand needed to create maximum product resonance in the saturated space of food and beverage-related content on social media. It wanted influencers to promote the benefits of canned goods by sharing healthy recipe ideas.
Clark Influence, a specialized marketing agency, came to the rescue of this client with its ingenious influencer marketing strategies that target consumers who need easy and nutritious meals. It designed a creative campaign collaborating with ideal eco-conscious lifestyle and food influencers, including eminent chefs, which resulted in a high engagement rate with their customers. Employing influencers from different backgrounds helped amplify the brand’s story on social media.
“Our mission is to find the most influential voice that can deliver the right content to the right audience at the right moment to keep them engaged, striking the chord of conversion,” says Vincent Bronner, co-founder of Clark Influence.
Our mission is to find the most influential voice that can deliver the right content to the right audience at the right moment to keep them engaged, striking the chord of conversion
Its in-house advertising team kick-starts the influential strategic campaign by understanding the client’s needs and the intended message for the campaign, targeting the right audience. The best-suited influencer is identified by accessing qualitative and quantitative aspects of their audience to create a dynamic and effective marketing campaign.
After influencer selection, it creates appealing content following the current digital trends. The customized content is distributed on social media platforms, along with media amplification on Instagram, Facebook, YouTube, Twitch, and TikTok, to boost brand prominence.
Clark Influence’s holistic approach toward advertising services provides marketers with macro-influencer, middle influencer, micro-influencer, and nano-influencer profiles to amplify brand endorsements and improve social media conversion, engagement, and awareness rates.
Producing appealing content for an influential brand image is its Content Factory, also known as Creative Studio. It’s a one-stop laboratory for creatives encompassing tailor-made content services that include designing, copywriting, illustration, photography, videography, and art direction. It also has an efficient team of strategists specializing in social listening and performing in-depth explorations of consumer behavior on digital trends. Following the criteria of genuine followers to optimize influencer selection for creatives, it creates engaging campaigns with up-to-the-minute information about customer preferences.
Endorsing brands using credible emerging talent while focusing on their creative culture and a profound understanding of the latest social media trends keeps its clients one step ahead of the competition. Scripting numerous successful persuasive stories, Clark Influence continues to nurture a fruitful relationship between influencers and businesses, assuring brands stand out in the digital landscape of food and beverages.
Company : Clark Influence
Headquarters :
Montreal (Quebec), Toronto (Ontario), and Paris (France). ManagementVincent Bronner (Co-Founder), Marie-JoséeCadorette (General Manager and Partner) and Nicolas Bon (Co-Founder)
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