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Functional actives with proven health benefits, like curcumin, coenzyme Q10, resveratrol and vitamin D, are common across supplements, beverages and fortified foods. But their real-world impact is often limited by poor absorption. As fatsoluble compounds, only a small fraction of these nutrients reaches the bloodstream, meaning much of their potential is lost in transit. AQUANOVA AG is addressing this problem with NovaSOL®, a patented micellization technology that works at the source. By surrounding oil-based nutrients with a water-compatible shell of pre-formed micelles, NovaSOL® mimics the body’s natural digestion process, transforming these actives into a format the body can recognise and absorb more readily. But science alone isn’t enough to bring a product to market. That’s why AQUANOVA AG pairs NovaSOL® with full-spectrum support, from formulation input to regulatory guidance and co-branding expertise, helping clients translate this innovation into shelf-ready success. Each micelle, typically in the 30-nanometer-diameter range, is created through physical processing (non-chemical, non-nanotech) and stabilised using food-grade emulsifiers. This uniform structure surrounds lipophilic nutrients with a water-compatible shell, allowing them to remain evenly dispersed in the digestive tract and pass more easily through the intestinal lining, leading to significantly improved bioavailability. AQUANOVA AG has provided broad scientific evidence, e.g., for one of its major product lines, NovaSOL® Curcumin: Superior level and speed of absorption (up to 185 times) was confirmed in 4 gold standard human trials, which are published in peer-reviewed journals. This is one of the important reasons why so many b2b manufacturers for their private label products in the dietary supplement market rely on “powered by NovaSOL®”. Beyond bioavailability, research has underlined NovaSOL®´s safety and efficacy in real-world human populations. These trials are critical because they provide peer-reviewed, science-backed validation that supports product claims, regulatory compliance and credibility with both healthcare professionals and consumers.
As the demand surges for healthier and more sustainable alternatives to dairy, Fruttagel emerges as Europe’s key innovator in plant-based beverage production. Based in Alfonsine, this Italian agricultural cooperative combines deep-rooted farming expertise with modern food technology to produce a variety of plant-based drinks. Since 2017, Fruttagel’s extraction facility has facilitated the direct processing of cereals and pulses, ensuring complete control over ingredient quality, origin and traceability. By combining in-house processing with vertically coordinated sourcing, Fruttagel supports clean-label, organic and private-label offerings while reinforcing its commitment to sustainable, locally rooted supply chains. Delivering Quality at Scale Fruttagel is a cooperative company specialising in the processing of fresh fruits and vegetables, cereals, tomatoes and legumes into finished products intended for retail operators, food service and door-to-door distribution. The company’s cooperative model integrates and enhances every stage of the supply chain, from field to distribution, and ensures that consumers receive food products that preserve the natural properties of fresh produce while upholding quality, authenticity, and safety. It brings together 12 agricultural cooperatives and supporting partners from the Emilia-Romagna and Molise regions. These agricultural cooperatives, which supply the raw materials for processing, represent and aggregate hundreds of local farmers. “Our members not only supply premium raw materials, but contribute to a resilient agricultural model that values people, land and seasonality. Thanks to their work, we can integrate the richness of Italian farming into a modern and efficient supply chain,” says Giorgio Alberani, sales director. Where Nutritional Value Meets Sustainability Responding to today’s demands for clean-label and functional beverages, Fruttagel anchors its portfolio in the Almaverde Bio line of fruit juices, nectars and iced teas. These drinks are mostly made with organic fruits and contain no added sugars or sweeteners. The range’s success reflects Fruttagel’s expertise in developing tailor-made products that align with rising consumer interest in sugar-free, additive-free options. Beyond its brands, Fruttagel co-develops private-label drinks, leveraging rapid prototyping and tailored nutrient profiles to meet each client’s needs. Its plant-based beverages are crafted from soy, oats, rice and almonds..
Elan Products epitomises commitment to customer centricity and scientific rigour, negating generic promises and standard product offerings. Specializing in nutritional and food supplements, the firm empowers a broad audience to embrace a healthier lifestyle. The company is particularly attentive to the needs of people that underwent bariatric surgery. These customers face unique nutritional challenges due to the permanent alteration to their digestive systems. Elan Products caters to these needs of these customers with supplements specifically formulated to ensure these individuals receive essential vitamins and minerals in the right dosage on a daily basis in order to prevent vitamin and mineral deficiencies. A hallmark of Elan Products is its evidence-based methodology. The company strives to deliver high quality, scientifically validated, and cost-effective supplements coupled with superior customer service and attention to product tolerance. Its global distribution network enables consumers to access a variety of nutritional supplements, supporting a healthier lifestyle. “We focus on truly understanding our customers needs and how customers use, receive and perceive our products, prioritising customer satisfaction and loyalty by offering high-quality, well-tolerared and evidence-based products at a competitive price level” says Benno den Hartog, Owner and Managing Director of the firm. A key element of the success of the firm is the effectiveness of the bariatric product lines in preventing vitamin and mineral deficiencies for people that underwent bariatric surgery. This efficacy is mostly attributed to the knowledge level and extensive expertise of the members of Elan Products’ advisory board, which comprises healthcare professionals coming from the internal medicine, endocrinology, surgery and clinical nutrition specialty and its partnership with bariatric centers. As part of the follow-up after surgery the bariatric patients will have a blood test on the regular basis in order to control their micronutrient status, providing Elan Products with an excellent opportunity to determine the effectiveness of the (bariatric) products of Elan.
Denis Vande Putte, Head of Quality - Beneo Orafti, BENEO
Karsten Ranitzsch, Head of Coffee, Nestlé Nespresso SA
Ollie Rosevear, Director of Sustainability, Fuller, Smith & Turner
Ece Nevra Durukan, Head of Nutrition, Regulatory and Scientific Affairs, Cereal Partners Worldwide
Christine Lodder, Senior Director Global Quality Assurance, Mérieux Nutrisciences
Liquid colloidal systems are revolutionising European food formulation, enabling precise control of texture and flavour, enhancing sensory experiences, and addressing consumer demands for healthier, sustainable choices.
Innovation Reshaping The Future Of Healthy Beverages
The health beverages industry is experiencing strong growth, driven by rising consumer interest in products that support wellness, vitality and sustainable lifestyles. Within this broader trend, liquid formulas and plant-based drinks are gaining traction among consumers of all ages, appealing to those seeking nutritious beverage options. Functional ingredients, novel flavors and protein-enriched options are helping these categories spread their influence across markets in Europe and beyond. Liquid formulas, once considered niche, are now gaining traction in mainstream markets, with demand rising among athletes, professionals and households. This momentum reflects a broader shift in how people choose to fuel their bodies, with a marked preference for clean-label products that fit into busy routines. The plant-based drink industry is also experiencing soaring demand as consumers increasingly embrace healthier beverage alternatives that align with sustainability and convenience. At the same time, technology is reshaping what these drinks can deliver. Advances in precision fermentation, protein isolation and flavor optimization are creating smoother textures, enabling better nutrient absorption and building more satisfying taste profiles. These innovations are elevating the consumer experience while positioning liquid formulas and plant-based drinks as serious contenders against traditional dairy and other established categories. This edition of Food Business Review Europe brings recent developments in liquid formulas and plant-based drinks, highlighting the companies driving growth, the technologies pushing boundaries and the trends set to shape the future of this fast-evolving market. It features thought leadership articles from industry experts, including Christine Lodder, senior director global quality assurance at Mérieux NutriSciences – Global, who dives into the regulatory changes, supplier qualification and predictive analytics that are reshaping standards in the food industry. Karsten Ranitzsch, head of coffee at Nestlé Nespresso SA, explores efforts to secure the long-term future of coffee through sustainable farming practices, climate resilience and regenerative agriculture. We hope this edition helps you gather valuable insights into the innovations and opportunities defining the next chapter of food and beverages, with a special focus on liquid formulas and plant-based drinks.