Green Boy

Imagine biting into a vegetarian patty geared towards saving the planet. Plant-based protein company, Green Boy is facilitating this through innovation, productivity, and connections with consumers.

“We are driven to positively disrupt the food industry by lowering dependence on meat, fish, and dairy to counter global warming and climate change. Our overarching goal is to make the planet a more habitable place for generations to come,” says Peter van Dijken, Co-founder, and CEO of Green Boy.

Green Boy is a food and beverage supplier that uses organic and non-GMO food ingredients to accelerate the Plant-Based Food Reformation. Its product line includes ingredients for meat, egg, & dairy alternatives as well as baked goods and beverages.

Since its inception in 2016, Green Boy has made a global impact on the food industry with ingredients distributed through its offices in Los Angeles, Amsterdam, Hong Kong, and Sydney. Moreover, Green Boy aims to expand its impact on the changing food industry by continuously developing new ideas from research, building a reputable supply chain, and reaching consumers directly with product lines and collaborations.

Green Boy’s plant-based protein products were designed with food manufacturers’ needs and ideal functionalities in mind. Its Plant Drink Protein is used in smoothies and shakes, its Plant Dairy Protein acts as an ingredient in cheese & yogurt applications, and its Plant Bake Protein is used in a variety of baked goods.

Nutrition is at the core of everything Green Boy produces. For example, its Plant Meat Protein boosts the nutritional value of cultured meats through simple, natural ingredients such as pea, chickpea, mung bean and fava beans. These ingredients are sustainable and avoid water extraction required for the production of their non-plant-based counterparts.

Green Boy’s product development is supported by its lab in Los Angeles, run by a group of experienced, food scientists. This lab provides technical assistance for any plant-based food product launched using Green Boy’s protein line. It is also in the process of building the Green Boy Research Into Protein (GRIP) Center in 2023 which will fuel research and innovation in the plant-based protein space. This will also strengthen its collaborations with universities and other machine makers and help offer R&D line time to their customers.

Another element that sets Green Boy apart is their stable supply chain. The company is equipped to handle large volumes and long-term contracts. Van Dijken elaborates on how Green Boy helps companies scale.

“Let's say a company implements our protein in their newest plant-based meat burger and it's flying off the shelves. In this case, we can help them scale up easily by providing them with millions of pounds of products without problem.”

Apart from establishing itself as a renowned supplier to plant-based food manufacturers, Green Boy has an exclusive retail line called Green Boy Products, offering its plant-based proteins to a wider audience. Having a retail line allows Green Boy to gain a consumer package goods perspective while giving the vegan-friendly customer access to ingredients usually used in their favorite foods. It also helps connect and build a relationship with the public, which is generally difficult for a B2B company.

This extension into the B2C sector helps Green Boy gather data on consumer needs, product trends and new applications. Green Boy uses this information to advise large food manufacturers' R&D personnel on how they can use its products to develop their goods.

“Green Boy is diverse and creative in its approach to this market with the retail line, food lab collaborations, and forthcoming GRIP Center. All these factors allow us to gather knowledge continuously and drive innovation faster,” says van Dijken.

Through unique methods of production along with connections with consumers, Green Boy is continuously finding ways to introduce healthy, affordable ingredients to build a sustainable world.