The impetus for imPRESS Foods was at a machine exposition in Europe, where its founders discovered the transformative potential of high-pressure processing (HPP) technology. Enamored by its capability to extend shelf life while preserving taste and nutritional value, they recognized its significant opportunity in the market.
”Lifestyles often lead to compromised nutritional choices, reaching out to shelf-stable or sterilized functional products,” says Emilie Leclerc Bedard, co-founder, imPRESS Foods. “Leveraging the HPP technology, we make wholesome, nutritious, high-quality functional products accessible to all, aiming to redefine consumer expectations and elevate everyday eating experiences.”
Quebec-based imPRESS Foods specializes in manufacturing a diverse range of fresh and refrigerated products, from baby food to cold-pressed juices, cold-brew tea and probiotics. Its non-thermal food preservation technique kills microorganisms that can cause diseases or spoil food, using intense pressure for a certain time to lock in freshness and taste without compromising on nutritional integrity.
While imPRESS Foods sells directly to clients, the company is currently intensifying its focus on expanding its private label segment, including markets in the U.S. This strategic shift targets large grocery chains seeking exclusive branded products for their shelves. Additionally, imPRESS Foods engages extensively in co-packing arrangements, partnering with brands that wish to bring high-quality products to market without the complexities of operating a manufacturing facility.
Its clientele primarily includes major grocery store chains looking to enhance their private label offerings and brands seeking reliable manufacturing partners for their products. This approach underscores imPRESS Foods’ commitment to providing tailored solutions that meet the diverse needs of its partners while maintaining high standards of quality and innovation in food production.
The company operates with a strong emphasis on R&D, managing all aspects of recipe creation in-house. Its dedicated team thrives on innovation, constantly experimenting with new ideas and collaborating closely with private label clients to tailor products to their specifications. imPRESS Foods also leverages external labs for specialized research when needed, ensuring its offerings remain at the forefront of the industry.
Leveraging the HPP technology, we make wholesome, nutritious, high-quality functional products accessible to all, aiming to redefine consumer expectations and elevate everyday eating experiences
The company’s robust growth is crafted through numerous client success stories. One such instance involves its engagement with a new client entering the frozen baby food market. The client sought to introduce a line of frozen baby food products, using imPRESS Foods’ HPP technology to ensure both safety and extended shelf life. The products don’t need sterilization or get altered throughout their shelf life, making them ideal for parents seeking convenient, high-quality options.
The collaboration resulted in developing 18 distinct SKUs, including fruit and vegetable blends alongside meat-based offerings. This expansion into meat-based baby foods represents a pioneering move in the industry, as traditional options typically involve sterilized pouches that may compromise nutritional value.
imPRESS Foods’ dedication to innovation is evident in its proactive response to market gaps, highlighted by this venture into frozen baby foods.
Looking ahead, the company is exploring opportunities to expand its product line into new categories, particularly focusing on refrigerated and frozen foods that can benefit from the minimal processing approach of HPP. This includes potential expansions into functional beverages and healthier alternatives to traditional products like salad dressings and cold brew teas.
In today’s health-conscious market, there is a growing preference for products without unnecessary additives, whether they are artificial ingredients or preservatives, imPRESS Foods has become the epitome of nutrition and taste. This family-owned business strives to positively impact consumers’ lives by embracing a shift to healthier options.
Company : imPRESS Foods
ManagementJerome Leclerc Bedard, Co-founder, Line Leclerc, Co-founder and Emilie Leclerc Bedard, Co-founder
