As the demand for protein continues to accelerate across the U.S. market, one reality has become clear: it doesn’t matter whether the source is plantbased or animal-based—consumers want more protein. Protein inclusion is now visible across virtually every category, from beverages and snacks to dairy-free alternatives and hybrid meat products.
Within this broader protein movement, one crop is emerging as a critical component in the future of food: fava bean. Its ability to improve amino acid profiles in hybrid meat and dairy products makes fava beans an invaluable asset for producers seeking to create more balanced and nutritious options.
Importantly, the conversation is shifting from “plant-based protein” to added protein — and from “plant-based dairy” to dairy-free products that deliver comparable protein performance. For U.S. consumers, the benefit is what matters: higher protein content, improved nutrition, better texture, and clean taste.
Meelunie, a seasoned supplier of plant-based ingredients, supports this shift by providing manufacturers with consistent access to highfunctionality ingredients and dependable supply execution.
“With its neutral taste and high versatility, fava bean protein isolate is being integrated into everything from meat substitutes to dairy alternatives and sports nutrition,” says Jan van Vilsteren, Vice President.
Expanding Protein Inclusion Across Categories
As protein fortification becomes mainstream, fava protein is increasingly being selected not simply because it is plant-based, but because it performs.
Our commitment to quality, sustainability, and innovation ensures that we continue to enable our customers’ growth by providing reliable supply, technical consistency, and the flexibility required to adapt to changing market demands.
This distinction is important. The industry is moving toward benefit-led positioning — “high protein,” “added protein,” and “dairy-free with protein parity” — rather than relying solely on plant-based claims. Fava protein supports that shift by delivering tangible formulation advantages.
Key Application Areas
Dairy-Free Alternatives: Rather than focusing only on plant-based dairy, manufacturers are developing dairy-free products that compete directly with traditional dairy on protein content. Fava protein contributes to improved nutritional value and functional texture in yogurts, beverages, and creamers.
Sports Nutrition: The sports nutrition category continues to demand protein sources that offer clean taste and strong solubility. Fava protein isolate’s neutral sensory profile allows for seamless inclusion in powders, bars, and ready-to-drink formats.
Hybrid Meat and Protein Blends: Fava improves amino acid profiles in hybrid meat systems and alternative protein products, enabling more balanced formulations without compromising performance.
Snack and Bakery Applications: As consumers look for higher-protein everyday foods, fava protein can support protein fortification in snacks and baked goods while maintaining structural integrity.
By focusing on functionality, formulation flexibility, and nutritional enhancement, fava protein aligns directly with current U.S. market demands.
The Meelunie Factor
What sets Meelunie apart is its unique production in Denmark, where the company uses a filtration technique originally developed through academic research to produce a soluble fava isolate with improved sensory characteristics. This approach allows proteins to be refined more gently, reducing off-notes often associated with legume-based ingredients and expanding formulation flexibility for customers.
Meelunie is among a small group of suppliers globally capable of meeting the performance demands of both the sports nutrition and plant-based food sectors while maintaining the consistency required for commercial-scale production.
A Legacy of Trust and Expertise
Founded in the Netherlands in 1867, Meelunie has established itself as a dependable and knowledgeable partner and a globally recognized supplier with deep expertise in starches, sweeteners, and plant-based proteins.
Beyond supplying ingredients, Meelunie functions as a sourcing, quality, and execution partner, absorbing complexity across origin sourcing, quality control, and logistics so customers can remain focused on production, product development, and marketing. This role has become increasingly valuable as manufacturers navigate a more volatile global trade environment.
What truly distinguishes Meelunie is its commitment to fulfilling customer needs, even amid global supply chain disruptions. The company’s long-standing emphasis on contract discipline and promise-keeping, described internally as “sitting out the contract,” has made execution consistency a defining feature of its customer relationships. Meelunie’s team, many of whom have been with the company for more than a decade, translates institutional knowledge into predictable outcomes, reinforcing trust built over long-term partnerships.
Meeting the Demands of the Modern Consumer
Today’s consumers are increasingly health-conscious and environmentally aware, a shift that has shaped Meelunie’s approach to ingredient sourcing and supply. Demand continues to grow for products that are lower in sugar and salt while offering improved nutritional value — particularly those that deliver meaningful protein inclusion.
Sustainability also plays a central role in Meelunie’s operating philosophy. As part of its environmental commitments, the company partnered with one of the world’s largest pet food manufacturers to quantify the carbon footprint associated with transcontinental ingredient transport. Using third-party logistics analytics, Meelunie calculated emissions generated from European-to-U.S. freight routes and offset them through verified carbon credits, effectively neutralizing transport-related emissions tied to those ingredient flows. The model has since been extended to additional markets, including Australia and Brazil, reflecting a scalable approach to emissions accountability.
These initiatives complement Meelunie’s broader sustainability framework, including its certification as a B Corp in 2023, underscoring an effort to integrate environmental responsibility into everyday operations rather than treat it as a reporting exercise.
Logistics and Customer-Centric Solutions
Beyond its innovative product offerings, Meelunie is known for its flexible logistics solutions. From small packaging formats to full container shipments, the company’s logistics capabilities ensure customers receive exactly what they need, when they need it. Operating out of ten warehouses across North America enables Meelunie to provide just-in-time delivery and respond to supply chain requirements with speed and precision.
Crucially, Meelunie’s multi-source sourcing model, spanning multiple countries and continents, acts as a built-in risk mitigation mechanism, allowing continuity of supply even during geopolitical disruptions, freight constraints, or regional shortages.
For customers such as Siete, a Texas-based crisps manufacturer, Meelunie’s ability to coordinate direct shipments and just-in-time supply chains proved critical in overcoming production bottlenecks and meeting demand. Its global sourcing expertise, particularly in tapioca starch, a product Meelunie helped establish as one of the largest imported ingredients in the United States, reflects the company’s operational efficiency and ability to scale solutions in real time.
Meelunie’s trajectory points toward continued growth through operational execution rather than category positioning. As protein inclusion accelerates across food and beverage categories, the company is increasing investment in high-functionality plant-based ingredients, with fava protein playing a central role in that strategy—particularly in applications where balanced amino acid profiles, formulation flexibility, cost efficiency, and added protein benefits are critical.
“Our commitment to quality, sustainability, and innovation ensures that we continue to enable our customers’ growth by providing reliable supply, technical consistency, and the flexibility required to adapt to changing market demands,” says Vilsteren.
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