Murphy Beverage Company, Inc

Murphy is one of the most sought-after distributors of fine wine, craft beer, and artisan spirits in the state of Connecticut. The company’s journey started in 2008 when Matthew J. Murphy decided to change the traditional wine distribution industry. His passion and dedication have driven the company toward the acme of success, making it a leader in the industry.

“We have a dedicated team of sommelier certificate holders who conduct an extensive quality check of the products that come to our portfolio,” says Matthew Murphy, CEO, Murphy.

The biggest differentiating factor for Murphy is that it does not just introduce quality products in the market but advises clients on how to grow their business. It suggests to restaurants regarding food and wine pairings and cocktail menus, as well as helps liquor stores analyze the performance of certain items and make better decisions regarding their business. Also, graphic designing is done in-house for free to create posters and shelf talkers—a key enabler for Murphy’s clients to attract the audience.

In addition, Murphy is a no-risk supplier to its customers. Considering the skyrocketing prices of wines and spirits, it ensures customers get the best products at the right pricing and the products are displayed in the right place for proper merchandising.

“We provide clients with the necessary support to sell the products,” says Matthew.

Murphy utilizes cutting-edge tech solutions to serve its clients better. The company can effectively produce on-demand inventory and sales tracking and work on customer relationship management. It employs top-of-the-line ERP software to seamlessly manage everyday business activities, including accounting and procurement. Its new online website assists customers in placing orders, checking inventories, chatting with their sales reps for queries, checking price changes, paying bills, and seeing invoices in their historical archive folder.

“Software will work frictionlessly when used properly. We invest not just in software but in our people. Murphy consists of certified and experienced sales reps, and we continue to enhance their knowledge in the best possible way,” says Matthew.

Murphy’s exceptional customer service is exemplified in a case study where it worked with a liquor store to make the business successful. The client was earning a decent revenue, but his expenses were too high. Murphy tried to understand their initial business strategy and pinpointed the snags affecting sales. It helped merchandise higher-margin items and advised them to showcase those products at the front of the store. The displayed products got traction in just a few months, and the store’s business escalated.

Murphy is a leader in importing authentic wine and spirits with fast and effective delivery across Connecticut. It guarantees cost-effective and timely transportation of best-in-class products, uses innovative tools, and allows on-premise merchandising of products. Murphy’s comprehensive solution portfolio is an outcome of constant evolution and its drive to align itself with the best practices in the beverage industry.