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Food Business Review | Monday, November 20, 2023
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Summary: Organizations are seeking to provide optimal dining experiences for their workforce and visitors by embracing these trends.
FREMONT, CA: From bustling office buildings to bustling healthcare facilities, the daily comings and goings of staff and visitors create a constant demand for sustenance. The corporate cafeteria or dining area is crucial in catering to these needs. As with any facet of the food service industry, it's evolving to meet the demands of the modern world. Many corporate dining areas are now adding healthier food options, such as organic produce, plant-based proteins, and vegan and gluten-free dishes. Additionally, they're incorporating eco-friendly practices such as composting and reducing their carbon footprint.
The mobile revolution that has transformed various sectors is now permeating corporate dining. While ordering kiosks have helped reduce queues and waiting times, the focus is shifting towards creating mobile-friendly websites or apps that enable users to order food seamlessly from their smartphones. The prevalence of mobile app usage for ordering and purchasing has primed consumers for this transition. Building an app with a comprehensive menu and an efficient checkout system can significantly streamline the process. Encouraging app downloads and providing QR codes throughout the premises simplifies the ordering process for staff. Dedicated pickup spaces for mobile orders also enhance efficiency and crowd management. The use of mobile apps for ordering and purchasing has conditioned consumers to expect a convenient, streamlined experience. With the right app, customers can quickly find what they need on the menu and complete the purchase in a few clicks. By encouraging app downloads and providing QR codes, staff can make it easy for customers to order, and dedicated pickup spaces help manage the flow of customers at the premises.
The trend of embracing local businesses is gaining momentum. Corporate dining areas leverage this by inviting neighborhood restaurants to shop in their spaces. Designating specific days for local eateries to showcase their new or signature dishes fosters a sense of community engagement and offers employees a diverse culinary experience. Similarly, hosting food trucks on designated days adds an element of excitement. These mobile culinary ventures can be pre-booked through food truck catering platforms for special occasions or regular events.
As sustainability gains prominence, corporate dining spaces align with this ethos by adopting eco-friendly practices. Utilizing biodegradable takeout containers, dishes, cups, and utensils minimizes environmental impact and resonates with patrons who value green initiatives. The introduction of reusable containers further underscores this commitment.
Touchless payment methods, familiar from various consumer applications, are becoming a staple in corporate dining settings. Integrating popular payment apps streamlines transactions for employees and guests while enhancing security and efficiency. This approach eliminates handling physical cash or cards, delivering a more hygienic payment experience. By leveraging technology, businesses gain insights into spending patterns and streamline payment processing. Transitioning to touchless payments requires minimal additional hardware, often utilizing tablets or smartphones as registers, with necessary updates to POS software.
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