Global Market Trends for Fruit and Vegetable Concentrates in the Coming Years

A growing number of manufacturers will enter North America's fruit and vegetable concentrate market.

FREMONT, CA: Fruit and vegetable concentrate imparts natural flavor and texture to processed foods and beverages, creating healthful, easy processed products. The global vegetable concentrate market was valued at over $4.4 billion in 2021 and will expand by 3.4 percent annually until 2027. What is driving the rising demand for fruit and vegetable concentrates on ingredient lists, and how does this influence the local food production industries worldwide?

The process of making concentrates entails dehydrating fruit and vegetables to extract the pulp's concentrated flavor without adding the bulk of the whole food. Numerous producers utilize heat evaporation, membrane filtering, or freeze-drying to remove moisture from produce while preserving its nutritional content, color, and flavor.

Food manufacturers can use concentrates to improve beverages, confections, baby food, soups, and sauces. Concentrates are available as pastes, purees, chunks, and powders. During food production, they are often less expensive, have a longer shelf life, and are easier to transport and store than entire foods. Tomato, carrot, coffee, beetroot, and vanilla are well-liked fruit and vegetable concentrates.

North America's fruit and vegetable concentrate market will grow significantly as more manufacturers enter the industry. Natural ingredients in processed foods and beverages will become more popular with American consumers.

3 MAJOR TRENDS INFLUENCING THE CONCENTRATES MARKET IN 2022

Demand growth for organic and natural products: Recent health crises have prompted many people worldwide to adopt healthier diets and seek out whole foods, natural flavors, and organic products. Numerous individuals seek more nutritional content in processed foods, which dried or concentrated fruit and vegetable forms can give. Concentrates can also improve vitamin and antioxidant-rich functional foods and beverages.

Adoption of vegetarian diets: Recently, there has been a worldwide surge in vegan, vegetarian, and flexitarian diets, which has led to a greater appreciation for fruits and vegetables and their concentrates. Numerous plant-based foods and beverages feature purees or pastes of fruits and vegetables that retain their natural, earthy flavors and textures.