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Food Business Review | Wednesday, February 23, 2022
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Like all other businesses, the way food and beverage companies do business is also transforming. It might mean re-evaluating how the companies operate and making painful business decisions to respond to evolving landscape and ensure they don't end up on the back foot.
Like any other industry, the food industry understands how to innovate with its best technological revolution happening inside and outside the food and beverage business. The digital change transforms many customers' parts beyond recognition, comprising the food and beverage industry. The smartphone has assured that the customer can communicate and do business on the go, and now people demand food and beverage products that match their transforming lifestyles.
Simultaneously, as the companies see technology transform consumer behavior and expectations, they see the rise of holistic health. This enhances the consumer trend of eating healthy foods that encourage physical and mental health, support a strong immune system, and restrict disease. This is also about a purposeful method of healthy eating and conscious evaluation of the impact on the body.
The drive for healthy products has created a climate of the component of demonization where the media, regulators, and lobbying groups focus on one specific ingredient. This form a cut-it-out culture, where the customers choose to eliminate certain elements from their daily diet that will help improve health. This is driving healthy growth in the free-from markets, such as gluten-free and lactose-free.
While the industry might risk introducing a different flavor to the shelf, broader change can't be left to happen. Instead, it is more important to get the most out of the innovation process and create the right conditions for innovation to work.
The food and beverage industries have begun adopting huge developments like how products can be supplied to individuals, 3D printing, and 4D printing. Using these technologies can push them to enhance revenue and customer relationships.