When it comes to the organic beverages market, Pantalones Organic Tequila stands out in the crowd. The reason? The company’s commitment to quality, sustainability, and community involvement, and of course, its co-founders, Matthew and Camila McConaughey’s ‘Official Tequila Of’ advertising campaign.
As part of the brand’s summer campaign release, the two were quoted saying, “As summer continues to heat up, it’s officially time to declare our independence— from pants. Here’s to hot grills and ice-cold Pantalones Tequila.”
The award-winning tequila is crafted with 100 percent organic agave and produced at the certified organic distillery Tequilera Tap in Amatitan, Jalisco, boasting the highest standards of certification. Pantalones also partners with fourth-generation agave growers and second-generation tequila producers to source its agave from the lowlands of Jalisco. This ensures a legacy of expertise and dedication. Its production methods integrate cultural, biological, and mechanical practices that foster resource cycling, promote ecological balance, and enhance biological diversity.
“It is essential that our tequila leaves a positive mark beyond the bottle,” says Persia Tatar, CMO of Pantalones Organic Tequila. “We are all about eco-friendly practices, from how our agave is grown to how we package and ship our spirits. We want to ensure that there is plenty of good stuff to go around for years to come.”
To achieve this, the company adopts a refreshing and playful approach to its branding and marketing in an industry that is often perceived as overly serious.
We are all about eco-friendly practices, from how our agave is grown to how we package and ship our spirits. We want to ensure that there is plenty of good stuff to go around for years to come.
The brand recognizes that true enjoyment stems from exceptional liquid, which is why being organic is crucial to its identity. One of the standout achievements for Pantalones came during the prestigious San Francisco World Spirits Competition, where the Añejo expression was awarded the esteemed Double Gold—an honor reserved for spirits that receive unanimous acclaim from all judges. Additionally, the Blanco expression, its organic tequila earned a Gold medal, while the Reposado took home a Bronze.
As a proud member of ‘1 percent for the Planet’, Pantalones channels its efforts towards sustainable practices that improve its products and contribute to a healthier planet for future generations. Following its launch, the brand announced a partnership with the Surfrider Foundation. The collaboration focuses on community beach clean-ups across the east and west coasts, as well as the Gulf of Mexico, creating events where individuals can unite to make a positive impact.
Pantalones also emphasizes eco-friendly packaging and shipping processes through partnerships with INOArmor® and GreenLoop. INOArmor® uses natural silkworm cocoons for padding, creating durable, reusable, and compostable eco-mailers. Additionally, in collaboration with their distillery in Amatitán, Pantalones adopted upcycled agave pallets for shipping, working with BIOPALL by Green Loop. These innovative pallets are made with 35 percent agave fiber and 65 percent FSC-certified wood, reducing waste from tequila production and minimizing tree logging.
Through these initiatives, Pantalones delivers high-quality products and sets a standard for community engagement in the organic beverages space. The company is set to continue its journey of redefining the tequila experience. It is championing a philosophy that promotes happiness and enjoyment. As the brand grows, Pantalones remains committed to delivering exceptional organic tequila that excites the palate and brings a sense of fun to every occasion.
Company : Pantalones Organic Tequila
ManagementCamila McConaughey, Co-Founder;Matthew McConaughey, Co-Founder
