Scratch and Peck Feeds

The timeless adage “you are what you eat,” rephrased by Scratch and Peck Feeds, a lifestyle brand as “you are what your animals eat,” resonates deeply in today’s era, where the quality of animal feed is frequently compromised by chemical additives that affect their health—and, by extension, our own. This growing concern is propelling discerning consumers toward organic and natural products. They recognize that the cornerstone of exceptional egg and meat quality rests on the balanced nutritional profiles of poultry and livestock diets.

Scratch and Peck Feeds embodies this ethos through its three pillars.

Embracing the principle of ‘nourish to flourish,’ the company empowers conscientious consumers by manufacturing and distributing the most nutritious and highest-quality poultry and livestock feed. Scratch and Peck Feeds goes ‘beyond organic’ standards, aiming to create holistic ecosystems that support life using sustainable methods.

Yet, Scratch and Peck Feeds recognize that such principles are only as impactful as the efficiency of their supply chain. To address this, the company has embraced a philosophy of ‘collective leadership,’ advocating for the proliferation of organic farming practices. This dedication to fostering a more sustainable agricultural landscape is exemplified by their recent expansion into a state-of-the-art facility in the Midwest.

“At the heart of our mission lies a steadfast dedication to producing the most wholesome and nutritious animal feed, upholding the highest standards at every step of the process,” says Rich Fowles, CEO.

Operating across both business-to-business (B2B) and business-to-consumer (B2C) sectors, Scratch and Peck primarily serve major food distributors who supply retail stores nationwide. It also connects directly with consumers through its website and various online platforms.

Driven by a dedication to sustainability, Scratch and Peck Feeds recently undertook a comprehensive brand refresh and packaging update, with a keen eye on reducing environmental impact. Its overarching ambition is to democratize access to organic food, aspiring to grace every table across the U.S. To achieve this, it collaborates with suppliers to proliferate organic farming and broaden the availability of organic products, enriching the lives of consumers and sustaining the health of the planet. Ingredients are sourced from North American suppliers, not only to support local businesses but to guarantee quality and freshness.

Listening attentively to its customers has been a cornerstone of Scratch and Pick’s journey as it strives to innovate to meet diverse consumer needs. Its flagship product, an organic mash comprising whole grains without any processing, gained immense popularity. However, recognizing the challenges some consumers face with picky poultry or specific feeding systems, Scratch and Pick embarked on extensive research to develop alternative formats. It introduced pellets and crumbles crafted with the same premium ingredients as its flagship mash. Despite requiring a degree of processing, transparency is maintained, ensuring consumers can trust the integrity of the products.

The outcome of these efforts is palpable. Scratch and Peck’s customer satisfaction scores, measured through annual surveys, have exhibited a consistent upward trajectory, indicating not only high levels of satisfaction but a strong propensity for customers to recommend it to others. This surge in consumer satisfaction is further underlined by a notable increase in social media followers and product demand. This increasing traction serves as a testament to the escalating consumer interest in healthy eating, sustainable agriculture and animal welfare—values deeply embedded in Scratch and Peck’s ethos.

Suzanne, a loyal customer using the company’s layer mash feed, shares her experience, “First of all, it’s organic, it’s corn and soy free and it’s whole grains! What better combination could there be for my “girls”? I feel so confident selling and eating the eggs produced by my hens because of the food they eat. Thank you Scratch and Peck for providing a superior product!”

Comprehensive certifications, including USDA Organic, non-GMO Project Verified, Made in North America and Animal Welfare Approved, validate the company’s adherence to stringent standards. Additionally, its B Corporation certification highlights its dedication to broader social and environmental performance. These certifications demonstrate that Scratch and Peck is not only delivering superior nutrition but shaping a sustainable and organic future for generations to come.

By prioritizing stringent standards, delivering superior nutrition, and championing sustainable practices, Scratch and Peck is not only shaping the present but laying the foundation for a healthier, more conscientious future—one where the well-being of both consumers and the planet are the prime focus.