Together Agency

Together Agency, a marketing firm, goes the extra mile to develop trustworthy brands, primarily in the food and beverage industry. The agency designs campaigns that enable businesses to achieve their market objectives. This is done with a strong emphasis on creativity and a unique blend of brand strategy and behavioural science expertise.

Leveraging cutting-edge strategies that drive consumer behaviour, Together Agency ensures that every brand it creates aligns with the client values and corporate culture, establishing an emotional connection with their customers. The company employs behavioural scientists to influence customer behaviour by conducting in-depth analyses of the factors that shape their decision-making processes. These altered behaviours among the target audience provide clients with the confidence to make informed business decisions. Paulina, a behavioural scientist at Together Agency, helps consumers adopt positive behaviour by employing a COM-B model for behavioural change. This model serves as a framework that assists clients in systematically addressing behaviour modification challenges to foster positive outcomes.

“Our distinctiveness comes from our ability to be creatively spontaneous but also pull back and look subjectively to find new territories using Behavioural Science, ultimately giving clients greater confidence in our work”, says Ben Fathers, managing director at Together Agency.

The agency is centred on creativity, encouraging teams to spontaneously create and align innovative ideas. This approach results in versatile integrated marketing campaigns that combine ingenuity with effectiveness. Besides innovation, which is complemented by insights from behavioural and sensory scientists, Together Agency plays a pivotal role in crafting meaningful brands.

A notable case illustrating the agency’s marketing expertise is evident in its collaboration with Sofology, a sofa brand, on an environmental, social and governance (ESG) program. The challenge was twofold—individuals felt impotent to make an environmental impact and didn’t want to be preached about eco-issues. In response, Together assisted Sofology in designing and promoting a recycling program, where the campaign featured imagery of people with capes on sofas, symbolising them as heroes. This was followed by the product’s strategic launch aligning with “Green Friday,” challenging the norm of mass consumption. While the process required in-depth behavioural analysis, the outcome was highly successful, resulting in increased brand awareness and sales, as well as promoting a more environmentally friendly image.

In addition to its commitment to creating meaningful brands, Together Agency focuses on marketing agility. This is demonstrated in its successful collaboration with Danone, where the agency worked on package design concepts to generate compelling designs within six weeks. The firm’s adaptive thinking allows it to understand client’s challenges without waiting for lengthy, unpragmatic approaches, showcasing its ability to adapt to their specific needs.

Together Agency’s innovative approach, combining behavioural science with brand strategy and creativity, positions it as one of the leading food and beverage marketing players. The firm’s commitment to understanding consumer behaviour, crafting innovative campaigns and fostering brand loyalty is evident in its projects. In the ever-evolving food and beverage industry, Together Agency remains ready to assist brands in effectively navigating challenges while harnessing opportunities with precision and creativity.