Agrovision

Since its conception ten years ago, Agrovision has accomplished what few companies have dared to dream of. The company has become one of the world’s fastest-growing, vertically integrated producers and year-round suppliers of premium superfruits. Today, it is Peru’s third-largest grower of blueberries, capturing the leading position in the global premium blueberry market. The company markets berries in the U.S. under The Fruitist brand and the Big Skye label in China.

“Throughout our growth, we have deepened the commitment to environmental, social and governance sustainability principles in the communities,” says Steve Magami, CEO and co-founder of Agrovision.

Agrovision has established a global footprint of sustainable farms strategically located and carefully selected in distinct microclimates worldwide, with complementary harvest seasons. It leverages advanced genetics and leading technology to bring new premium, climate-resistant berry varietals to global markets that offer superior, reliable quality around the year.

A pillar of the company’s values is an adherence to sustainable agriculture principles. Agrovision is committed to achieving zero net greenhouse gas emissions in its agricultural operations, using technology to quantify impacts and propose practical solutions, including the creation of natural deposits that absorb and capture carbon dioxide.

Agrovision is the only agriculture company in Peru to have achieved Level 3 accreditation in measuring a carbon footprint and is working toward net-zero goals in 2030. The company implements regenerative agricultural practices that improve soil health and isolate carbon while integrating renewable energy technologies into operations.

For example, with the National Superintendence of Sanitary Services of Peru and the Local Water Authority, Agrovision offers training workshops on the efficient use of water for children in local schools. The company also provides assistance for the registration and implementation of the Health Services Administrative Board (JASS) of the population centers; and in coordination with the local authorities of the towns of La Algodonera, Las Norias, Pañalá, Angolo 1, Angolo 2, Dos Palos, Cartagena and La Colorada; it seeks to benefit local families with better water quality, which is why it periodically donates drinking water to the most vulnerable people in the communities of Olmos and Mórrope. It has also been making periodic donations of food and providing medical services for these residents.

Another example is Agrovision’s newest ag-tech partnership with Seattle-based RipeLocker, a science-based, data-driven company, which is an essential step toward reducing food waste. This enables Agrovision to be the first global berry producer to employ the new cost-effective, mass-volume technology tailor-made for berries, which effectively puts fruit to “sleep,” delaying aging and decay, maintaining optimal freshness for up to 12 weeks without loss of quality—three times the norm.

Agrovision is incorporating this technology into its North American consumer-facing brand, The Fruitist, and its global market offerings. The company can also meet the needs of retailers rejecting air-freighted products due to the environmental implications. The RipeLocker technology will allow Agrovision to ship berries from Latin America to Europe and China in a more environmentally sound alternative without losing quality. Consumers can expect the berries to remain indistinguishable from fresh-picked ones, retain a higher nutritional value and last longer at home, further reducing food waste. The implications of this advancement are far-reaching as Agrovision can ensure prolonged freshness, access more distant markets and introduce high-flavor varietals previously limited by shorter shelf lives.

Having long understood that the foundation of success lies in plant genetics, Agrovision’s dedication to developing new berry varietals is driven by a commitment to superior taste, resilience and adaptability to the world’s diverse and shifting climates.

The incredible speed and scale of its growth in recent years resulted from the united efforts of the Agrovision team, which was driven by a sense of purpose that aimed for something more valuable than profit alone. The company’s corporate strategy is aligned with 11 of the 17 sustainable development goals adopted by the United Nations and its sustainable agriculture management practices have gained international recognition.

By continually replacing older berry varieties with new ones that maintain the flavors and aromas that consumers love, Agrovision is meeting market demands and advancing agricultural sustainability. One notable success in this endeavor is a response to the challenges posed by the 2023 El Niño phenomenon. While many Peruvian blueberry producers struggled with the warmer weather and reduced yields, Agrovision maintained its position as a top exporter. This success was largely due to new blueberry varieties, including the climate-adapted Sekoya, which flourished despite the adverse conditions.

Agrovision’s dedication to excellence is reflected in its equitable food initiative (EFI)-certified farms in Peru that meet high standards of social responsibility, food safety and sustainability. The certification has improved company communication, boosted morale and prioritized workplace safety.

Agrovision remains committed to pushing the boundaries of agricultural innovation and sustainability. The company sees tremendous opportunities for growth and is leading the market with its superior berry varieties. It continues to contribute to a more sustainable and resilient agricultural industry by aligning its practices with global microclimates and focusing on genetic advancements.