Butin PR

“Butin is different. They understand our pain points and go above and beyond to help us get national recognition for our brand.”

“Butin is the best agency I’ve worked with in my 20+ years. I consider them essential to my program. They have garnered coverage for us in top outlets, including People, Cosmopolitan, Marie Claire, MSN, Yahoo! and more.”

“Butin does an outstanding job of getting us extensive media coverage. Their team has gone above and beyond to understand not just our needs but also our vision. Since partnering with Butin, our exposure and public sentiment have grown dramatically.”

“It’s been amazing to see our steady PR efforts convert to significant customer conversations and some very valuable selling opportunities.”

“Butin has a special niche talent of capturing a brand’s personality by listening and seeing who the brand truly is.”

The food and beverage sector has evolved with the advent of startups and challenger brands, as well as technology and servicedriven companies. As a result, PR has become more important than ever to get customer attention and business.

However, with PR space crowded by new service providers every day, the media landscape as a whole has shrunk in size. This requires brands to think outside the box and work with seasoned publicists who understand the current and changing media landscape.

Enter Butin PR.

Butin PR is a modern PR agency specializing in food and beverage, travel and leisure, and startup and lifestyle brands. Its team is made up of diverse, dedicated, and passionate media relations experts who represent 150+ years of combined PR experience. The company works with only a select group of clients, investing in brands that see the value in a long-term partnership.

“Over the years, we’ve established an understanding of how to successfully support startup businesses and legacy brands, both of which require their own approach,” says Kelly Huelsman, the EVP at Butin PR.

The food and beverage segment is widely variable, and marketing efforts should be adapted to suit each brand’s needs and capabilities. For example, a PR program for a food tech client will look drastically different than that of a CPG brand. Butin PR’s approach to garnering earned media coverage goes far beyond just recycling media relationships. The company works with each client to develop customized strategies based on where they are as a business and what type of products or services they provide.

Through its PR enablement programming, Butin PR delivers tactics, counsel, and ideas that make emerging and challenger brands look big. Its campaigns have been recognized nationally, and the team has been named a top 100 agency from the industry’s leading publication for two years running. The company’s publicists work tirelessly on behalf of clients. Their media outreach is proactive, detailed, and thorough, and they relentlessly pursue new and traditional media for stories. Butin PR provides transparent, reliable, step-by-step guidance and ensures the lines of communication always remain open.

Butin PR’s PR enablement team seeks out exciting new opportunities to amplify clients outside of the news media. From influencer programs and speaking engagements to partnerships and awards applications, their experts ensure that a brand seizes every opportunity to get noticed.