The Experience of Serving the Customer's Customer - and How We Can Grow From It

Society is going through an intense phase of transformation. Most, if not all, of them impact the industry that supplies ingredients and foods. New behaviors, regulatory requirements, consumption habits... all of this has influenced our decisions at Cargill and our daily efforts to understand end-consumer demands and deliver the best solutions to customers.

Given this diversification of trends, the profile of operators has been changing and Cargill has been changing along with it. This includes the evolution of the portfolio with selected ingredients, practical and sustainable packaging and traceability of products that strengthen aspects such as quality, taste, and environmental responsibility.

In parallel, we also realize that consumers want to enjoy taste and texture in food, without feeling guilty. Through research, we have better understood the unmet demands and expectations of customers in the baking segment, for example, to identify opportunities – such as the fact that desire, reward, and celebration often overcome barriers such as concern for health and diet.

“It is through this continuous search, research, and dedication that we set new standards for innovation and collaboration”

It is through this continuous search, research, and dedication that we set new standards for innovation and collaboration. We anticipate trends and regulations, taking a stance to be more than a leading supplier of food ingredients, oils, fats, starches, sweeteners, and cocoa to deliver what the consumer truly values: more texture and taste, greater healthiness with reduced trans and saturated fats and solutions to reduce sugars.

In this endeavor, Cargill became the first global supplier of edible oils to commit to the complete removal of trans fats (iTFAs) from its entire portfolio, in line with the UN recommendation and reinforcing the commitment to improve the diets of the population.

All this added to our responsibility with sustainable chains, through traceability that allows control and monitoring of the entire production process, mitigation of environmental impacts, improvement of product quality and food safety for consumers.

That's why we continue to invest to leverage our research, formulation, safety, and application capabilities in food to help us co-create with customers, using our global knowledge to accelerate their growth and stimulate the consumer's palate in different cultures and cuisines. Differentiating ourselves with sustainability at scale will be one of the key drivers of our future growth. I can only say that we are looking forward to the opportunities that await us, with the certainty that the challenges will be overcome based on the solid partnership with our customers.