Elan Products

Elan Products epitomises commitment to customer centricity and scientific rigour, negating generic promises and standard product offerings. Specializing in nutritional and food supplements, the firm empowers a broad audience to embrace a healthier lifestyle.

The company is particularly attentive to the needs of people that underwent bariatric surgery. These customers face unique nutritional challenges due to the permanent alteration to their digestive systems. Elan Products caters to these needs of these customers with supplements specifically formulated to ensure these individuals receive essential vitamins and minerals in the right dosage on a daily basis in order to prevent vitamin and mineral deficiencies.

A hallmark of Elan Products is its evidence-based methodology. The company strives to deliver high quality, scientifically validated, and cost-effective supplements coupled with superior customer service and attention to product tolerance. Its global distribution network enables consumers to access a variety of nutritional supplements, supporting a healthier lifestyle.

“We focus on truly understanding our customers needs and how customers use, receive and perceive our products, prioritising customer satisfaction and loyalty by offering high-quality, well-tolerared and evidence-based products at a competitive price level” says Benno den Hartog, Owner and Managing Director of the firm.

A key element of the success of the firm is the effectiveness of the bariatric product lines in preventing vitamin and mineral deficiencies for people that underwent bariatric surgery. This efficacy is mostly attributed to the knowledge level and extensive expertise of the members of Elan Products’ advisory board, which comprises healthcare professionals coming from the internal medicine, endocrinology, surgery and clinical nutrition specialty and its partnership with bariatric centers. As part of the follow-up after surgery the bariatric patients will have a blood test on the regular basis in order to control their micronutrient status, providing Elan Products with an excellent opportunity to determine the effectiveness of the (bariatric) products of Elan.

Subsequently, Elan Products’ strategy is to use clinically approved and relevant dosages in its product formulations, a decision informed by extensive scientific research and advisory board insights. It provides products that work in real-world conditions, not just meeting the minimal requirements to make label claims. A prime example are the Prohair tablets, which proved to be effective in preventing hair loss after a (bariatric) operation or in general and has garnered acclaim from professional hair stylists for improving hair quality within three months. This product exemplifies the company’s holistic approach, emphasising the importance of a well-balanced blend of vitamins, minerals and active ingredients.

Elan Products also focuses intensively on product tolerability for people that underwent bariatric surgery, as they have a smaller stomach after surgery, making it critical for products to be easily taken and digested. In this regard, the company managed to create smaller capsules compared to the competition, making it easier for the patients to take and digest. This seemingly small change has tremendously impacted customers, reducing the gastrointestional complaints significantly after intake and enhancing their overall product experience. By inventing the Rapid Release Technology Elan Products was able to create even smaller tablet, a product offering that is unmatched in the market in terms of tolerability.

Despite offering high-quality, research-driven products, Elan Products maintains affordability, recognizing the need for accessible healthcare, especially among lower-income groups often more affected by obesity.

Adhering to Good Manufacturing Practices (GMP) and Food Safety System Certification (FSSC), Elan Products ensures quality and safety in its manufacturing process. The company operates within the European Union in the field of food supplements, with some of its products classified as pharmaceuticals in certain regions due to their unique compositions.

Elan Products’ customer-centric approach has not gone unnoticed, as indicated by its recent accolade with and FD Gazelle Award from the Financieele Dagblad (FD) in the Netherlands as the country’s fastest-growing company in three consecutive years. This recognition signals the firm’s impending plans for rapid and sustainable growth, solidifying its position as a leader in the health supplement industry.