Food Business Review

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our Food Business Review Europe Advisory Board.

Saylor Beach House

Celeste Fierro, Owner and Managing Partner and Taylor Dayne, co-owner

Straight Talk on Building Hospitality that Lasts

Celeste Fierro

Celeste Fierro

Hospitality Visionary Leader

Showing Up Never Goes Out of Style

Show up. That's it. Trends change, menus change, even what guests want from a night out changes, but the operator who's actually on the floor, who knows their team by name and knows when the room feels off, that person wins every time. I've never trusted a strategy I couldn't walk the floor and see for myself. The day you start managing from a spreadsheet instead of a dining room is the day you lose the thread.

Consistency Built on People, Not Process

I’ve spent my career pairing energy with execution and reinforcing it through consistency. Consistency isn't about copying and pasting. It's about protecting the standard, not the script. Every concept has its own personality, and my latest passion project Saylor Beach House is no exception. Every guest should feel the same level of care no matter what day of the week they walk in. That means training your team on judgment, not just checklists. I'd rather have a manager who understands why we do something a certain way than one who just follows the manual. At the end of the day there’s nothing better than making a guest feel special. 

Hospitality's Future Will Always Be About People

Everyone wants to talk about technology and AI and all of that, and sure, it matters. But none of it means anything if you can't build a team that wants to stay. The operators who figure out how to make hospitality careers again, real growth, real respect, real pay, are the ones who'll still be standing in five years. I've built my whole approach around people, and that's not changing now.

Hiring for Heart Before Experience

Early on, I learned to stop hiring for resumes and start hiring for hospitality instinct. You can teach someone to carry a tray. You can't teach someone to actually care whether a guest has a good experience. That shift changed everything about how I build teams. I look for people with heart and passion first, then I give them the tools. It's slower sometimes, but it's the only way I've seen a culture actually hold.

Great Operations Create Great Guest Experiences

Stop treating operational excellence and exceptional guest experiences like two different jobs. Operations is the guest experience. The guest just doesn't see the machinery behind it. If your systems are tight and your team is confident, that confidence reads as warmth. The leaders who struggle are usually the ones obsessing over the guest-facing moment while ignoring the operational discipline that makes it possible in the first place. Fix the engine, and the experience takes care of itself.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.