How is Food Safety Support to Make the Market Gluten Free?

The expansion in the gluten-free market has shown a minor decline, as many consumers are trying new trends in dieting.

FREMONT, CA: After the U.S. The Food and Drug Administration (FDA) passed an order in 2013 to build standards for labeling gluten-free foods; Studies found that the sales of gluten-free products rose 136 percent by 2015. Taking notes from those encouraging a gluten-free diet for better health, several consumers merged the existing community for those limited to eat gluten-free out of medical necessity.

As a result, the market has demonstrated a slight decline from 26 percent of consumers in 2016 to 18 percent in 2018. Dieting trends like keto and paleo, individuals who need a gluten-free diet for health reasons, and those who prefer a gluten-free lifestyle make gluten-free food more popular. This dynamic change noticed a higher price on food and safety for these products in the marketplace.

Dieters tend to opt for suitable and reasonably priced; People who have gluten intolerance prefer tasty gluten-free products; finding such high-quality products is not a simple task. After the FDA passed the gluten-free labeling rule, manufacturers rushed to grab new products on grocery store shelves, and restaurants added new options to their menus. It emerged to be a mixed blessing as, in some cases, quality was sacrificed due to speed to market. On the positive side, awareness has increased the need for gluten-free foods and beverages.

The gluten-free market has become more competitive, with consumers demanding a greater truth in labeling and transparency in the products. As a result, the smaller brands that offer the right quality products are struggling to adapt to the high transparency expectations of consumers. More substantial conglomerates have bought small labels in this context, while brands with lower-quality proposals have fizzled out.

The ever-evolving gluten-free community expresses that food safety practices will have to be of the best quality to meet the demands of a passionate community of consumers. As consumers have become increasingly selective and demand transparency, food safety has become the key differentiator.