Nature's Truth® is #1 in Independent Pharmacy for Fifth Straight Year

BOHEMIA, NY – Piping Rock Health Products, LLC is on a winning streak and shows no signs of stopping. For the fifth year running, its flagship brand, Nature’s Truth® has claimed the crown as the number one vitamin brand in Independent Pharmacy. This is indicated by HRG’s PAC™ data through August 31, 2025.

Nature’s Truth® also remains the #1 brand in the Independent Pharmacy subcategories Single Letter Vitamins (up 2.73% since 2024), Herbals & Botanicals, Specialty Supplements, and Mineral Supplements (up 6.69% since 2024). Nature’s Truth® share of the Vitamins & Dietary Supplements subcategory increased from 30.78% in 2024 to 33.25% in 2025.*

“We remain committed to creating unique, sought-after products that drive our brand’s growth year after year in the independent class of trade,” said Rich Scoza, VP of Customer Development & Strategic Planning for Nature’s Truth®. Besides the quality and value that come from Nature’s Truth® products, it’s their sales team's dedication to fostering relationships with the independent pharmacies that keeps them at the top.

Recently, Piping Rock Health Products has expanded its family of brands with the acquisition of four new natural health and wellness brands: Natural Vitality CALM®, NeoCell®, Rainbow Light®, and Renew Life®. With over 50 years of experience across three generations, Piping Rock is revitalizing these brands and returning them to their authentic roots in the natural health and wellness sector.

Each brand has been a trusted name in the natural foods sector for decades, and Piping Rock is dedicated to building upon their rich legacies.

HRG partners with national and regional pharmaceutical wholesalers to supply category management and visual merchandising services to independent pharmacies across the country. To distinguish the top brands in the vitamin and dietary supplement category, HRG utilizes their proprietary PAC™ data, which combines drug wholesaler withdrawal data, nationwide sales data, and performance analytics, which are strong indicators of independent drug store sales. Nature’s Truth earned the top spot in Vitamins & Dietary Supplements in 2021, 2022, 2023, 2024, and now again in 2025.