Pharmalinea to Showcase New Developments at Vitafoods Europe

At Vitafoods Europe, PharmaLinea will present several new products, new development projects, and new clinical trial results at stand K110

PharmaLinea is about to introduce a new, clinically studied product for joint pain and mobility, an on-the-go line extension of a product line addressing blood glucose management, and a sugar- and preservative-free line extension of their most successful product line. The products will be available for tasting at Vitafoods Europe.

>Your< Arthro Ease Capsules – a new clinically studied product for joint pain and mobility

>Your< Arthro Ease Capsules are designed to address the next big white space in supplements, pain, and to cater to the growing consumer interest for joint health supplements.

“>Your< Arthro Ease Capsules are a next-generation formulation, designed for multimodal tissue regeneration and highly effective at a low dose. 3 clinical trials on the finished product show a significant reduction of pain, discomfort, swelling, stiffness, and restoration of joint functionality. In a clinical trial, the product achieved a 92% higher decrease in knee ostheoarthritis pain severity after 2 months when compared to placebo,” commented PharmaLinea’s Science & Research Director, Maja Orešnik.

Matevž Ambrožič, PharmaLinea’s Marketing Director, added: “The product is already proven in a European market with an outstanding client case study, which shows a sell-out of over 300.000 units per year.”

>Your< Prediabetiq Orosticks – a line extension for glucose management with delicious taste

“We are adding a new product format to >Your< Prediabetiq Line – direct sticks with orodispersible powder – for a better user experience, supporting both, children and adults, with immediate, measurable effects. The orostick format offers more versatility, as it can be used directly or mixed with any liquids or meals and is appropriate for various consumer groups. Our R&D managed to achieve a delicious caramel or orange taste, which is especially important for the youngest consumers. >Your< Prediabetiq Orosticks will be available for tasting at the Vitafoods Europe Tasting Centre,” commented Ambrožič.

In a clinical trial, the product’s main ingredient, Qgluco, showed a 42% reduced peak blood glucose change compared to placebo.

“>Your< Prediabetiq Orosticks are a clinically supported private label food supplement for an immediate improvement of glycemic response that can be measured in real-time. Formulated with patented, awarded, and clinically studied ingredients to achieve balanced blood glucose and reduced insulin resistance. Tasty and in a convenient, user-friendly stick format that can be used on the go and caters to the fast-paced lifestyle of modern consumers. The formulation is synergistically designed to improve glycemic response through two mechanisms: reducing post-meal blood glucose levels on one hand and improving insulin efficacy and sensitivity on the other. The product has an immediate effect that can be seen and measured by consumers in a matter of hours, which is crucial due to the advances in wearable technology. Balanced blood glucose levels are key for a growing number of diabetics, prediabetics, or anyone looking to control their blood sugar for other reasons, such as weight management, longevity, sustained energy, and focus, or sports performance,” said Orešnik.

Sugar- and preservative-free liquid iron

“Recently, there has been an increasing demand for sugar-free products for adults and cleaner, preservative-free products for children. For example, 23% of all new supplement product launches in 2023 had preservative-free functional claims according to Mintel,” commented Ambrožič. “To provide our clients with more versatility, differentiation, and additional marketing claims, we answered this demand with free-from line extension of our most successful product line, >Your< Iron Line. Iron, especially in liquid format, is difficult to formulate with, due to its strong metallic taste and stability. Making iron liquid stable and tasty is another great achievement of our R&D. Satisfying sugar- and preservative-free demands successfully is another step forward that we can be really proud of, and it showcases our expertise as formulators even further.”

>Your< Iron Line is a leading iron product range, present in over 30 markets worldwide and launched by brands such as subsidiaries of STADA and Teva. Addressing the most common deficiency with clinically proven high efficacy, significantly diminished chance of side effects, and awarded taste. Supported by a gold-standard clinical trial and a comparative study on >Your< Iron Syrup. Recognized by a NutraIngredients-Asia Award and "Best Tasting Functional Beverage" award at Vitafood Europe.

Development projects in hydration, added-value micronutrients, and cognition

PharmaLinea's Science & Research Department is already working on the next generation of innovations for the company's portfolio. At the show, new development projects in areas such as hydration, liposomal micronutrients, and cognition will be highlighted.

A newly published clinical trial on PharmaLinea's UTI line

At the show, PharmaLinea will also showcase the results of our recently published clinical trial od >Your< UTI Free Sachets.

“In a recently published study, the addition of >Your< UTI Free Sachets to standard UTI drug treatment resulted in a significantly lower frequency of relapses and a significantly higher quality of life when compared to antibiotic treatment alone,” stated Orešnik.

Upcoming publication of a study on >Your< Back Pain Capsules

Regarding clinical trials, Orešnik added: »In a completed clinical study, the addition of >Your< Back Pain Capsules to physical therapy resulted in a significant decrease of radicular pain severity and improvement in mobility.« More results will be presented at the show.