OCM Globe Inc.
Bringing Asian Flavors to U.S. Markets

The inclination toward Asian foods is gaining popularity worldwide, with food businesses focusing more on authenticity. Young Westerners are developing an affinity for Asian-inspired flavors, made mainstream through Chinese, Japanese and Thai cuisines that are becoming a gastronomical favorite among nations.

OCM Globe Inc. is making the Asian food culture experience from the East a reality for the West on a global scale. It is an authentic Asian national food, snacks, and beverages brands wholesaler and distributor that forms strategic partnerships with well-known Asian food brands to import high-value products to the U.S. It does not limit itself to Asian supermarkets and forays into the mainstream and food wholesale markets across the nation.

What sets the company apart is the one-stop shop experience it provides for promoting Asian national brands in Western markets. Its full-service solutions include importing, distribution, and after-sales services, while its in-house marketing teams effectively redesign packaging and promote the products.

“Our goal is to bring as many Asian brands as possible to the West and get the maximum number of people to try the different flavors,” says Leo Wang, chairman of OCM Globe Inc.

Besides its private label ready-to-eat food brand Master Lee, the company offers a range of authentic Asian food brands, including CHI Forest, Hsu Fu Chi, Wang Lao Ji, Dao Xiang Cun, Xiang Na Lan, Flying Goose and Jinmailang.

OCM Globe Inc.’s success with the CHI Forest sparkling water brand, selling over a hundred containers to Costco in a month, showcases its ability to bridge the gap between Asian culinary treasures and the Western palate. The Flying Goose sriracha sauce it imports from Thailand uses authentic Thai chili for an unparalleled flavor experience.

To familiarize U.S. customers with the authenticity and tradition ingrained in Asian cuisine, the company invests heavily in marketing efforts. It deploys an in-house team dedicated to promoting the food products to the public and sampling items across different stores.

One notable instance involves the introduction of the Hsu Fu Chi brand into Costco. OCM Globe Inc.’s marketing team collaborated with manufacturers and created packaging that retained its Asian identity while providing enough English information for Western consumers. The strategic marketing approach included multi-flavor packs, enhancing the brand’s visibility.

Its ambitious team, brimming with innovative ideas and fresh perspectives, drives OCM Globe Inc. to promote Asian products with a trendy flair that appeal to a younger demographic. Collaborations with e-commerce platforms and social media channels like Facebook, Instagram, X (Twitter), TikTok and Xiaohongshu (Little Red Book) form an integral part of the marketing strategy, amplifying the company’s reach.

The Authentic Chinese Food Expo, launched by OCM Globe Inc. in 2018, has evolved into the largest Chinese food brand expo in the U.S. For four years in a row, the company has exclusively sponsored the Lunar New Year countdown at Times Square in New York.

A robust infrastructure, including six warehouses strategically located across the West, East Coast, Mid-west, Texas and Georgia regions, ensures efficient nationwide coverage. Plans are underway to extend its footprint to Seattle and Miami in the U.S. OCM Globe Inc. is also establishing a presence in Canada, tapping into the high Asian population in the region with an aim to reduce shipping costs and ultimately increase profit margins for its customers.

In addition to geographical expansions, the company is venturing into new product categories, such as fresh produce, and also partnering with an alcoholic beverage distributor to bring Asian liquor to the West.

OCM Globe Inc.’s journey is marked by a steadfast commitment to capture the essence of Asian culinary heritage. Staying true to its roots and continuously innovating, it is poised to enhance the popularity and reputation of the food brands it represents across the West.