Reveal

Feeding a pet is an expression of care, patience and understanding. Cats, notoriously finicky eaters, often leave owners searching for meals that are appealing and nutritious.

Reveal stands out by achieving this balance with quality and consistency. Its recipes are crafted from natural ingredients and high-quality protein that pets as well as owners have come to appreciate. By focusing on taste, texture, aroma and quality, the company has created a range of natural cat foods that even the fussiest cats enjoy.

As a cat-first brand, Reveal works closely with cat parents and retail partners to gather their insights and drive innovation in its cat food range. Behind this process is a team driven by a shared goal to elevate the standards in the natural cat food category.

“We’re guided by our mission to enrich the lives of cats and their owners through visibly better pet food,” says Audrey Mulhall, Global Brand Director.

Reveal’s focus on quality is evident in every pack. Each product is made of responsibly sourced and carefully selected components. By avoiding artificial colors, flavors and preservatives, the company ensures the food tastes great without unnecessary additives.

It offers a range of natural cat foods and treats that create a delicious, healthy and well-rounded feeding regimen. This includes smooth patés enriched with vitamins and minerals, hydrating broth and gravy recipes, complete and balanced dry foods and a range of tasty treats like fish filets, freeze-dried bites and lickable purées. Its 100 percent grain-free recipes support digestion and prevent intolerances in cats.

Beyond nourishment, Reveal focuses on strengthening the bond between cats and their owners, ensuring that every meal reflects trust and care. Through visibly different products and feeding experiences, the company helps consumers feel confident in the choices they make for their pets.

Reveal’s premium quality products are available for purchase at leading retail stores, pet store chains, grocery and mass outlets and major e-commerce platforms at accessible price points. Through an expanding online presence, the company makes premium natural nutrition for cats accessible across the country.

Its brand motto, ‘Reveal: A Difference You Can See,’ underscores a seeing-is-believing approach when it comes to the visible difference in their food quality. As a certified B Corporation and an icon member of the Pet Sustainability Coalition, Reveal focuses on responsible innovation and production. By embracing transparency, simplicity and accountability at every stage, it aims to create a lasting positive impact on pets, people and the planet.

Reveal’s dedication to responsibility is evidenced by its packaging choices. It uses materials like recyclable cardboard and aluminum to make sustainable cans, trays and cartons and efficient design and materials innovation to reduce waste and increase recyclability throughout its supply chain. Efficient design and packaging innovation are core to its waste reduction efforts, as it is also working with manufacturing partners to develop next-generation solutions, including recycled and mono-material films for pouches and sachets. Every improvement reflects Reveal’s ongoing effort to deliver quality and convenience while reducing its environmental footprint.

At Reveal, recipes are formulated with the belief that mealtimes should be the highlight of the day for pets, serving as an opportunity to nourish and strengthen the bond between cats and their owners. With thoughtfully crafted recipes and a focus on quality, the brand makes natural, wholesome nutrition a reliable part of daily life.