Thank you for Subscribing to Food Business Review Weekly Brief
Sena Wheeler, Co-Founder“From sea to doorstep, sustainability is our promise,” says Sena Wheeler, Co-Founder, Sena Sea.
A fishermen-owned company, Sena Sea is making waves in the seafood industry with its unwavering commitment to sustainability and quality. It has set a gold standard in ensuring that every fish they catch and process meets the highest environmental and quality benchmarks. With a hands-on approach that spans from catching to shipping, Sena Sea exemplifies excellence in sustainable fishing practices.
Sena Sea’s sustainability efforts begin with their fishing methods. All their seafood is wild-caught from Alaska, adhering to strict sustainability regulations. They are RFM and MSC certified, ensuring every fish is traceable from catch to customer. This traceability is crucial, as it guarantees that customers receive what they ordered, with full knowledge of its origin and handling.
The company’s dedication to sustainable fishing is multifaceted. They use gillnet boats for salmon, small family-operated vessels that minimize environmental impact. For groundfish, they employ long-line fishing, a method known for its low bycatch rates. Additionally, Sena Sea is involved in net recycling programs in partnership with the Copper River Watershed Program, contributing to habitat restoration efforts.
Owning their custom processing facility allows Sena Sea to minimize waste. They offer a variety of products that utilize the whole fish, such as collars, chops, and even spoon-scraped backbone meat, ensuring that nothing goes to waste. This direct-to-consumer model reduces waste and educates customers about sustainable seafood consumption.
Furthermore, Sena Sea prioritizes environmentally friendly packaging. They avoid Styrofoam and opt for compostable green cell foam, which breaks down in water. This small yet significant choice reflects their comprehensive approach to sustainability.
From sea to doorstep, sustainability is our promise
Sena Sea’s commitment to sustainability extends beyond fishing practices. Their team culture emphasizes quality at every stage, from the fishermen to the processing crew, ensuring that every product delivered is of the highest standard. This dedication is evident in the meticulous care taken to handle and cool the fish immediately upon catch, preserving its freshness and quality.
In an industry where making the right choice can be challenging, Sena Sea stands out by providing transparent, trustworthy, and sustainable seafood options. Their comprehensive control over the entire process, from catching to processing to shipping, allows them to implement and maintain stringent sustainability measures. This holistic approach benefits the environment and assures customers that they are making a responsible and high-quality choice.
By addressing the complexities of sustainable seafood sourcing and providing top-tier products, Sena Sea has earned the trust and loyalty of customers nationwide. They represent a beacon of sustainable practices in the seafood industry, demonstrating that it is possible to deliver premium quality while preserving the health of our oceans for future generations.
